The Rise of MBM, with Norris Williford
Norris Williford is a devoted full-time student entrepreneur at VCU, born and raised in Richmond, VA. Paving his own path to his identity, Williford reveals that the 10-year business he’s pursuing and expanding was inspired by his father. His affirmative and intentional leadership style is reflective of his entrepreneurial endeavors.
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“I couldn’t sing, I couldn’t dance, I couldn’t draw. I kind of wanted to come up with my own unique style of how I wanted to be known.” -Norris Williford
How does it feel to see students and individuals around campus wearing clothing from your brand?
“I feel great when I see students all around campus rocking our stuff rocking our gear, it feels good to know that our brand has expanded and we’re able to keep these prices so affordable for these college students to be able to look fly so it’s definitely a feeling of gratitude,” replied Norris Williford.
See more of MBM at the KICKS MANIA ‘Christmas Marketplace’ event. On December 17th, 2023 from 12-6 p.m. this event will take place at the Richmond International Raceway, 600 E. Laburnum Ave Richmond, VA. Here you can not only get shoes and clothes from MBM but immerse yourself in other small businesses looking for support and connection. If you’re a small business owner yourself this is especially a good opportunity for your brand to be promoted. Vendor spaces, giveaways, and food trucks will all be available. Don’t miss out!
Follow MBM for any deals, clothing pieces, events, and more!
Her Gifted Gab says…
Discovering the niche that suits you can be challenging. During the telling of this story, I observed sentiments expressed that I'm certain resonate with many, myself included. What I find commendable is that not only did Norris Williford embark on his journey a decade ago as a child, but he continues to actively pursue a college education and is set to graduate in the spring of 2024. His business is actively thriving in his city while being in the heart of the VCU campus where he’s able to receive an abundance of support. Inspirational boss moves! From “Basic” hoodies, totes, and sweatpants, Williford has turned “Basic” into a movement. In my sophomore year of college, I bought a "Basic" tee and Jordans for an affordable price at MBM Kicks. Come to find out, other resellers are now selling those same sneakers for double the price. Now, as a senior public relations student immersing myself in my brand, I get to come back to the store with an elevated perspective and make sense of the core of MBM. I appreciate this full circle moment because I can attest to having shown support before and can vouch for Norris Williford as a business owner to say he’s legit, inside and out.
